Cannabis Clothing Line Sundae School Premieres New Collection At NYFW

Smokewear, but make it fashion.

Published on February 6, 2019 By Jenny Hart - High Times

Thumping, playful club music and darting green lasers straight out of The Matrix greet visitors entering the studio space in Downtown Manhattan where Sundae School, a cannabis lifestyle brand, is showing their Fall/Winter 2019 collection as part of New York Fashion Week: Men’s.

The wall behind the runway is set up to look like a computer screen in a government lab. One tab displays a timer ominously counting down the seconds until the show starts. Other tabs pop up around it, appearing to display mathematical charts and graphs. I realize, upon closer inspection, that they are all about weed.

The timer runs out, the graphics show a user named “KOREANJESUS420” logging in, and the models start to walk.

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